After three years of exploration and practice, NCPA has gradually formed a set of unique management model, reflecting our scientific management ideas and achieving good effects.
    1. Implementing brand management strategy
    The NCPA is open to the public and bears the responsibility to provide public services for the communities. Based on our diversified and full range of cultural and arts education, we served well in art education among the people especially the youth and ordinary families and enhanced national cultural quality of the people through various performances, exhibitions, lectures, master classes, backstage visits and remote guidance, etc.
    2. Coordinating the relationship between art and business
Brand is a symbol with unique cultural connotation and business value. Our management operation focuses on the brand strategy, by adhering to the selection criteria of 'high standard and high quality art'. We mainly promote art products and focus on communications and brand promotion while paying attention to the relevance.
    3. Providing professional and refined management and technical support
The NCPA continues to strengthen our connection with international practices and absorb advanced operating experiences of our foreign counterparts to enhance the overall standard of operation; in management we pay attention to details and implement closed-loop management to strengthen effective control on management and improve the precision of our management.
    4. Providing personalized services
Service is the eternal theme of our operation and we strive to combine the common aspects of deeds and individual demand through closely focusing around the different needs of the theatre troupes, artists and the audience, researching content and standard of every single service and continuously improving human-oriented services.
    NCPA has kept at enriching the artistic air of its public space via various forms such as splendid theme exhibitions, art-experiencing activities and Open Day aiming at spreading the charm of arts among public.